Social Media Sharing
Remember how social media sharing used to be a special, individual project? Maybe your stats will begin to bear that out too. The more you share, the more of an impression you make. The key with social media is the key with any social media – the more you share, the more of an impression you make.
The key with any social media marketing plan is to take time to evaluate what works best for you. Keep in mind that no one knows your business better than you do. Your social media marketing plan must reflect your unique brand. That is to say, your social networks marketing strategy must be custom built to work with your company. It must be tailored for your brand, products, and services. It should also be written specifically for your brand, and not just some generic website post.
The most successful social media marketing plan for companies today is all about Instagram. The platforms itself are growing dramatically. Businesses that haven’t already jumped on the Instagram bandwagon are missing out on a huge opportunity. There are two ways that businesses can use Instagram: posting photos and videos of their products or services. The first way is easier and more effective than the second.
With Instagram, users have a front row of celebrities showcasing their snaps. You can post pictures of your product/service and people will see what you’re up to. If you’re using Facebook, you can add a snapchat button on your Facebook page. When you post a snapchat photo and send it to someone on Instagram, they can then check out your snapchat photo and see your activities.
Posting pictures on Facebook and Twitter is a great way to connect with your customers, but it’s not the only thing that’s important. Businesses need to constantly engage their customers in a meaningful way. If you have an interesting blog or website, you can talk about it at least once every day. However, if you haven’t been able to engage customers in that way, then you need to take steps to change that.
One thing you can do is find other businesses that are active on social media networks. Then ask them if they would be willing to mention you on their pages, for free. You could even offer to write articles for them and then they could give you credit for the content. This is one of the fastest and most effective ways to get exposure on these social networks. Once you’ve done this a few times per week, you’ll start seeing some results, which will motivate you to keep at it.